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In conclusion, SEO plays a vital role in digital marketing by optimizing websites for search engines and improving their visibility in search results. Through keyword research, on-page and off-page optimization, website performance enhancement, content creation, and local SEO, businesses can attract organic traffic, increase brand visibility, and drive growth. However, it's important to remember that SEO is an ongoing process that requires regular monitoring, adaptation, and staying informed about the latest trends to achieve long-term success in the ever-evolving online landscape.

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